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Djani Schafer
San Francisco Bay Area
I am a journalist and content marketing professional with a degree in journalism and marketing from San Diego State University.  I’m looking for a dynamic company which will allow me to continue my professional growth by learning from a great team.
Specialties: digital media, social networking, content management, copyediting, online marketing, Google adwords, website/blog design, editorial direction, creative writing, AP styling.



San Diego Sate University
Graduated May 2012
B.A. in Journalism & Media Studies, Minor in Marketing



Digital/Content Marketing Manager
De Young Flowers, Campbell
February 2013 to Present
• Leading content driven efforts to result in increased average post reach on Facebook by 23% and number of likes/fans by 11% since February 2013
• Chief of reconstructing and launching e-commerce website
• Coordinating all marketing efforts (print and online)
• Manage and create content for social media sites, including Blogspot and Facebook
• Email marketing through seasonal newsletters with Constant Contact
• Manage day-to-day communications with clients, companies, customers, fans and followers

Freelance Writer
San Diego Community Newspaper Group, San Diego
February 2012 to December 2012
• Wrote five front-page stories, among more than 40 stories total
• Compiled seasonal Reader’s Choice lists, connecting readers with 60+ companies quarterly
• Compiled monthly and weekly events calendars for all three papers within newsgroup
• Implemented and trained editors in use of HootSuite, to make social accounts more user-friendly
• Managed each paper’s Facebook and Twitter accounts using HootSuite

Intern / Freelance Writer, San Diego
July 2011 to October 2012
• Spearheaded transition from online magazine to San Diego’s travel destination website
• Wrote 13 stories featured on local site’s home page
• Researched, created, and compiled transportation and LGBT travel guides for visitor’s site
• Managed site’s events calendar of more than 20 events per week

Beauty and the Dirt, London
October 2010 to December 2010
• Wrote 200+ fashion-, beauty-, and celebrity-centered stories over the course of three months
• Expert at editing photos with Photoshop, resized images and created composites as necessary
• Uploaded stories and pictures through WordPress
• Copyedited and scheduled stories in WordPress queue
• Transcribed and then edited celebrity interviews into comprehensive and entertaining stories
• Honed interview skills by interviewing London-based designers, stylists and beauty buffs

Personal Assistant
to Mike Sager, Writer-at-Large for Esquire Magazine, San Diego
May 2010 to August 2010
• Proofread and copyedited Tattoos & Tequila an autobiography by Vince Neil with Mike Sager
• Researched and conducted prescreening interviews for potential stories for Esquire Magazine
• Assisted in evaluating stories for an East Coast university story contestResearched and conducted
• Ran various personal errands



• Conversational Spanish, beginner in French
• Proficient in Microsoft Office, WordPress, Adobe InDesign, MACs and PCs
• Shoot and edit photos using Photoshop; shoot and edit videos using iMovie and Final Cut Pro
• Ran Google Sponsored Ad campaign for local San Diego business, resulting in < 1.15 % CTR